Episode 32: Serve the client first, with Drew McLellan.
Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency — McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy — Agency Management Institute.
Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books.
He has appeared in the New York Times, Entrepreneur Magazine, Businessweek and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.
Click to tweet: Drew McLellan shares his outstanding experience and insights on Onward Nation!
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Secret — timesaving technique
Wunderlist is an excellent application that can be used to optimize your schedule. ONWARD!
Daily habit that contributes to success
Drew believes in maintaining a level of gratitude during the workday — return the kindness.
Could have ruined your business — but now — an invaluable learning experience
Drew once took his eye off the ball for a split second — and Drew tells the whole story here.
Most critical skill you think business owners need to master to be successful
“A business owner has to focus — prioritize their schedule — and pursue the long-term vision.”
Most influential lesson learned from a mentor
“Simply help others — go into every situation with a service attitude — serve the client first.”
Final Round — “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
“I would have implemented a system to help me with the sales funnel because the family and friends pool dries up.”
What one strategy or “recipe” would compound into big wins for business owners?
There has to be new business at all three levels — micro — macro — and even at the nano level.
How to exceed expectations and add the most value?
An individual who has an attitude of gratitude — and understands that our absolutes have deadlines.
What strategy would you recommend new business owners focus on to best ensure success?
- Ignore the noxious individual
- Believe in yourself
How best to connect with Drew: