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Sam Mallikarjunan

Episode 573: Sales is the customer, with Sam Mallikarjunan.

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).”

What you’ll learn about in this episode

  • Using online marketing in creative ways that cost nearly nothing
  • Cutting down on your “cognitive calories” to focus on useful tasks
  • Motivational techniques derived from evolutionary science
  • What cognitive science researchers have learned about human needs
  • Mitigating the toll taken by stress or pressure from work and life
  • Consistently challenging yourself on your values
  • The latest social research from Deloitte
  • Customer obsession and methodical empathy for enhanced business development
  • Why HubSpot became the number one marketing platform based on customer focus

 

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